“Remember to be detailed and conversational with your answers.” Marketers will need to begin adapting to voice searches, which currently make up 20 percent of mobile searches, and that’s expected to continue its growth similarly to how mobile has.”Įditor’s note: Need a online marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.Ī simple technique you can apply this year is to provide answers to questions that customers frequently have about your product on your website, according to Hornak. “And now, according to Google, mobile searches are over 50 percent. “A few years ago, we had to adapt to the growing use of mobile,” said Chris Hornak, owner of Blog Hands. If your business is online, there’s an increasing chance people will find your website or content marketing materials via voice search. With mobile devices and voice services like Microsoft Cortana and Google Assistant increasing in popularity, voice search is one area where your small business can stand out among your competitors. Voice search will remain a critical focus. Yet most small business owners surveyed said they didn’t use the technology.Ĭustomers respond positively to AI-powered chatbots, since they can provide quick responses 24/7. “These chatbots have become so lifelike that many customers don’t even know the difference, but they offer the added benefit of being able to gather, analyze and provide actionable data that can be used to improve the customer experience.”Īccording to revenue acceleration platform Drift’s State of Conversational Marketing report, almost 42 percent of consumers use conversational AI and chatbots for purchases. “AI-powered chatbots can be used for customer support, expanding contact strategy dramatically with a controlled message,” said Joey Penick, former vice president of marketing at Lumen Technologies. Expect more small businesses to take advantage of accessible tools that can help generate marketing copy or connect with their customers around the clock. The emergence of ChatGPT, for example, shows that the era of AI-driven marketing is already here. These tools can answer customers’ basic questions at all hours of the day or night, even if you’re focused on different tasks. Adoption of chatbots and conversational AI will increase.Ĭhatbots, as well as more sophisticated conversational AI, will continue to make their way into the market and become increasingly accessible for small businesses. To capture the widest swath of your audience, deploy long-form content for users who want to dive deep and educate themselves, but create short-form video content for users who are scrolling to kill time. Brands can use this trend to speak to their audience quickly and effectively amid a sea of other video content.Īs users’ attention is pulled in many directions at once and attention spans shorten, clever short-form video content can get a brand’s message across in a matter of seconds. Thanks to the rise of TikTok and Instagram Reels, users are increasingly attuned to short snippets of entertaining or informative video content. Short-form video content is coming for the crown.Īlthough long-form educational content remains potent for blogging or podcasting, short-form video content is increasingly popular. Long-form authentic marketing is a great way to boost interest and engagement among your target audience. Whether your content takes the form of a social media post, a blog or an email blast, ensure a balance between highlighting your products and providing valuable, actionable advice. You can build trust by showing you care about more than just a sale. Sharing about topics that interest your customers is a great way to build brand awareness and customer loyalty. The content that will perform the best is content that thoroughly answers the questions people have and guides them toward the right decision for their circumstances. That trend will only continue, with developments like Google’s Helpful Content Update, which rolled out late last year. In content marketing, the trend has been toward long-form, educational content that aims to help users rather than sell to them. Authentic long-form content remains king. Let’s take a deeper dive into these trends and how they can benefit your business. Here are 10 trends we believe small businesses should take advantage of this year. Business owners who stay ahead of the curve might even find new heights of marketing success. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses.Įvery year, there are more technological trends for entrepreneurs to keep an eye on. Newspaper advertising was once commonplace. While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |